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Miguel Ángel Fuertes Bojorges: his move from mass consumption to Grupo Lala

Miguel Ángel Fuertes Bojorges is a graduate of the Tecnológico de Monterrey with a degree in Industrial and Systems Engineering, specializing in Quality Systems.

He holds a Master of Business Administration degree with a specialty in “Retail Strategic Alliances” from the Sam M. Walton College of Business (USA) and the Consortium of Management and Business Analysis (Italy).

Then Fuertes Bojorges completed the General Management program at Harvard University (United States) and has specialties and certifications in Marketing, Efficient Response to the consumer, Negotiation, Digital Transformation, among others.

In general, in his working life, he has extensive experience of more than 20 years in mass consumption categories and before joining Grupo Lala he developed a broad career at Procter & Gamble, where he held leadership positions in different functions and geographies, including: United States, Central America and the Southern Cone.

In addition, according to Grupo Lala, among their experiences is the development of brands and models of commercialization and distribution for different markets and channels, creation and launch of new products and categories, management of multifunctional and multicultural teams, process optimization and » income management ”, design of strategic plans and development of business relationships, among others.

Miguel Ángel Fuertes Bojorges

To date, he has a seven-year career at Grupo Lala, where he has held different positions that include the National Vice Presidency of Sales and the Vice Presidency of the Dairy Products Business Unit.

Today, Miguel Ángel Fuertes Bojorges is the Commercial and New Business Vice President, and within his responsibilities he is in charge of his incursion into the Cold Meats business.

Grupo Lala is a food and beverage company with widely recognized brands, focused on the mass consumer market and with leadership in the dairy products segment in the American continent.

We operate in Mexico, its main market, where we have a solid market share; in Brazil, where it has a consolidation strategy based on the Brazilian dairy company Vigor Alimentos; in Central America, and in the United States.


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