Ollamani’s business strategy includes a strategic partnership with General Atlantic, announced in 2025.
General Atlantic, a global institutional investor, represents a significant milestone in Ollamani’s corporate evolution. Furthermore, it plays a key role in the consolidation of its Soccer Business Segment.
The company finalized its strategic alliance with General Atlantic to drive the growth of its key sports assets. The transaction formally established Controladora Deportiva Águilas, an entity that will jointly manage the Club América business, the Banorte Stadium, and its adjacent land.
Ollamani’s Business Strategy
The purpose of this transaction is to strengthen the capital structure, accelerate the execution of strategic projects, and optimize value creation for the Football Business Segment’s flagship assets, while ensuring that Ollamani retains operational control and strategic direction at all times.
The business plan is focused on the digital era and optimizing the user experience to monetize the fan base. The goal is to efficiently capitalize on Estadio Banorte through direct synergies and a strong strategic repositioning ahead of the upcoming World Cup.
Club América
The company brings together sports, entertainment, and gaming assets, encompassing Club América, Estadio Azteca, and PlayCity Casinos. Among other objectives, Ollamani’s business strategy aims to diversify revenue through recurring streams, real estate monetization, and the commercial expansion of Mexican soccer into North American markets with higher regional demand.
In particular, growth potential stems from Club América’s positioning among Hispanic audiences in North America. The company aims to capitalize on commercial rights, sponsorships, advertising, and experiences linked to sports entertainment. Additionally, it seeks to capitalize on opportunities in future major international sporting events.
Shareholding Structure
As a result of the 2025 Strategic Transaction, the company will retain a 51% stake in Controladora Deportiva Águilas. Thus, it will maintain control over the business’s strategic and operational decisions, while General Atlantic will acquire a 49% stake.
The transaction was agreed upon based on an enterprise value of $490 million. This value is subject to certain customary closing adjustments, including adjustments for the net debt of Controladora Deportiva Águilas’ subsidiary and other items agreed upon by the parties as of the closing date of Strategic Operation 2025.
As part of Ollamani’s business strategy, the payment structure provides for a majority payment upon closing. It also includes a two-year deferred component, aligning the interests of the parties and reinforcing the long-term commitment to the business’s development.
Business Improvements
The addition of General Atlantic aligns with the vision of consolidating the Soccer Business Segment as a platform for sustainable growth. It also aims to maximize the monetization of its sports, commercial, and real estate assets.
Among the alliance’s main objectives are strengthening the financial structure and optimizing operational processes. It also seeks to adopt best practices in corporate governance and implement advanced data analytics strategies. All of this is geared toward commercial and sports decision-making.
Likewise, the 2025 Strategic Operation will drive infrastructure and modernization projects. This will accelerate the expansion of the business’s presence in international markets, particularly in the United States, through the development of new audiences, commercial partnerships, and sponsorship opportunities.
With Ollamani’s business strategy, these initiatives are expected to increase Club América’s global visibility, strengthen its brand positioning, and generate new sources of recurring revenue.
From a financial standpoint, the transaction will strengthen the company’s liquidity position and provide flexibility to evaluate future investment opportunities, as well as to implement shareholder return strategies, in accordance with applicable regulations and the relevant corporate approvals.