Mexican tequila exports to the Australian market totaled 17.7 million dollars from January to November 2020, a record, according to data from the Ministry of Economy.
In all of 2019, Mexican tequila exports were for 9.5 million dollars.
The historical maximum of these sales in that same direction was achieved in 2018, when they totaled 11.3 million dollars.
With this, Australia became among the top 10 importers in the world.
In 2020, the Mexican Embassy in Australia, in conjunction with the Tequila Regulatory Council, organized a training workshop for importers on the culture of tequila.
Tequila
Likewise, the Woolworths Group, one of the largest importers of beverages in Australia, was contacted with three Mexican craft breweries: Cervecería Allende, Cervecería 5 de Mayo and Cervecería Calavera.
From these meetings, the Mexican government hopes to expand the presence of this Mexican drink in the Australian market.
Other drinks
The Duty Free company was also able to introduce mezcal in its product catalog.
In the case of wines, meetings were held with the Consejo Mexicano Vitivinícola and with the Mexican Cellars company to implement a strategy to promote Mexican wines.
Description
Tequila is a distilled beverage that is made from the blue agave plant.
There are two main categories of tequila: “100% agave” and “Mixed”.
The term is protected and can only be used on the product label if the alcoholic beverage is produced in specific regions of Mexico and contains at least 51% agave.
According to Statista.com, the global tequila market is characterized by leading brands such as Sauza, Patron and El Jimador.
In the first 11 months of 2020, exports of this beberage were for 2,138 million dollars.
