
Becle (Jose Cuervo): Tequila Business Strategy
Becle (Jose Cuervo) builds on its leadership in the tequila category and aims to continue the development and expansion of tequila consumption worldwide. With 9,759

Becle (Jose Cuervo) builds on its leadership in the tequila category and aims to continue the development and expansion of tequila consumption worldwide. With 9,759

Net underlying Herradura tequila sales rose 7% in the fiscal year ended April 30, 2020, reported the Brown-Forman Corporation. Overall, its tequila portfolio increased underlying

Becle (Jose Cuervo) builds on its leadership in the tequila category and aims to continue the development and expansion of tequila consumption worldwide. With 9,759

Net underlying Herradura tequila sales rose 7% in the fiscal year ended April 30, 2020, reported the Brown-Forman Corporation. Overall, its tequila portfolio increased underlying