iPhone 12 drives 21% of Apple sales in 2020

Driven by iPhone 12, Apple‘s sales rose 21.4% to $ 111.439 million in the quarterly period ending December 26, the company said in a statement Wednesday.

International sales represented 64% of revenues for the quarter.

In October 2020, Apple announced four new iPhone models with 5G technology: the iPhone 12 and iPhone 12 Pro were available starting in October 2020, and the iPhone 12 Pro Max and iPhone 12 mini were available in November 2020. .

“This quarter for Apple would not have been possible without the tireless and innovative work of every member of the Apple team around the world,” said Tim Cook, Apple’s CEO.

“We are pleased with the enthusiastic response from customers to the unrivaled line of cutting-edge products that we delivered during a historic holiday season. We’re also focused on how we can help the communities we are a part of rebuild in a strong and equitable way, through efforts like our Racial Equity and Justice Initiative, as well as our multi-year commitment to invest $ 350 billion in all of the United States, “he added.

iPhone 12

Apple’s phone sales were $ 65.6 billion in the fourth quarter of 2020.

“Our business performance in the December quarter was driven by double-digit growth in each product category, generating historical revenue records in each of our geographic segments and a historical record for our installed base of active devices.” said Luca Maestri, Apple’s chief financial officer.

“These results helped us generate a record operating cash flow of $ 38.8 billion. We also returned more than $ 30 billion to shareholders during the quarter as we maintain our goal of achieving a neutral net cash position over time, ”he added.


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