GEPP: operations in Mexico

Grupo Embotelladoras PepsiCo (GEPP) had 129 operating lines at the end of 2023, an increase of three lines compared to 2022.

At the same time, the company maintained 44 production and bottling plants and four plastics production plants, the same as last year.


Who is GEPP?

  • One of the largest bottlers of PepsiCo beverages in Latin America.
  • The only producer and distributor of non-alcoholic beverages with nationwide coverage and presence in Mexico.
  • One of the largest distributors of bottled water in Mexico.
  • A Mexican company engaged primarily in the production, distribution and marketing of non-alcoholic beverages


At the close of 2023, the company operated 309 distribution centers located throughout the country, six more than in 2022.

So with that fairly robust distribution system, GEPP distributed its products with a delivery fleet of 6,873 trucks, an increase of 133 units compared to 2022.

With that, the company covered the same number of routes for carbonated beverages, non-carbonated beverages and water jugs. 

Grupo GEPP’s distribution system is quite robust and covers a wide range of channels to reach end consumers.

Grupo GEPP’s distribution system is quite robust and covers a wide range of channels to reach end consumers.

In Mexico, the company’s main competitors are Coca-Cola FEMSA and Arca Continental, distributors of The Coca-Cola Company.

Grupo GEPP is the exclusive bottler of Pepsi beverage products and a subsidiary of Organización Cultiba.

In turn, Organización Cultiva is a joint venture formed by Grupo Embotelladoras Unidas, a former Pepsi bottler in central and southeastern Mexico and a subsidiary of PepsiCo, and Empresas Polar, a beer distributor and Pepsi bottler. 

Its main competitor in the juice category in Mexico is Grupo Jumex. 

In the water category, its main competitors are Bonafont (a water brand owned by Danone) and Coca-Cola FEMSA. 

In addition, the company competes with Keurig Dr Pepper in carbonated beverages.

Grupo GEPP’s carbonated and non-carbonated beverages reach numerous retailers, including food stores and stands, supermarkets and convenience stores, vending machines, and consumer outlets such as restaurants and movie theaters. 

The diversified distribution system enables Grupo GEPP to reach a broad consumer base in Mexico and other countries where it operates.