Whirlpool’s assets in Mexico grew at a year-on-year rate of 6.3% in 2025, reaching $555 million, marking an upward trend.
The trend in the company’s long-term assets in Mexico shows steady growth since 2022, following a slight decline between 2021 and 2022.
Whirlpool’s assets in Mexico
Whirlpool remains a global leader in kitchen and laundry products, with iconic brands such as Whirlpool and KitchenAid.
In Mexico, the company produces a wide range of white goods. It operates manufacturing plants in Apodaca, Nuevo León; Celaya, Guanajuato; and Ramos Arizpe, Coahuila, consolidating a significant industrial base within its global production structure.
In this context, long-lived assets are crucial. They sustain production and operational capacity, enable future revenue generation, and support sustainable growth. They also promote strategic capital allocation and strengthen long-term financial stability.
These assets, which include property, plant, and equipment, as well as usage rights, represent a significant part of the company’s global infrastructure.
The following are the annual values reported by Whirlpool for long-lived assets in Mexico (in millions of dollars):
- 2021: 408.
- 2022: 389.
- 2023: 429.
- 2024: 522.
- 2025: 555.
Manufacturing in Mexico
Between the end of 2022 and the end of 2025, Whirlpool’s long-term assets in Mexico increased by $166 million. This increase represents cumulative growth of 42.6% over three years, consolidating the country’s importance in the global financial structure.
In fact, Mexico ranks as the second most important geography for the company in terms of fixed assets, behind only the United States.
In 2025, Whirlpool reported revenues of $15.524 billion, representing an annual decline of 6.5%. This decrease is mainly explained by the deconsolidation of MDA Europe, a key move in its transformation towards higher growth and profitability businesses.
However, net income reached $318 million, reversing the $323 million loss reported in 2024. The rebound was due to the absence of extraordinary charges related to European transactions and operational efficiencies of $200 million.
At the same time, the company faces intense competition in the global home appliance market. It competes with Samsung and LG Electronics, as well as Electrolux and Bosch. In addition, it rivals Haier, GE Appliances, and Midea, which compete for market share in innovation, design, efficiency, and pricing.