The U.S. Department of Agriculture highlighted consumption trends in Mexico in 2025.
In 2024, economic activity in Mexico grew 1.5% due mainly to increases in consumption and investment, which were partially offset by external factors and weather events that slowed manufacturing production and primary economic activities.
Consumption trends in Mexico
Domestic demand in Mexico remained key to economic growth in 2024. Both consumption and investment showed strength. Both indicators accumulated four consecutive years with increases above their historical average between 2011 and 2019.
In particular, private consumption grew 2.8% versus 2023. Consumption of durable goods stood out, which advanced 11.0%. This rebound reflected an improvement in household finances.
In addition, consumption of imported goods rose 13.4% for the year. This trend was driven by the real appreciation of the peso, especially in the first half of 2024.
As a result of demographic changes, new trends are changing shopping habits in Mexico. Understanding consumer preferences allows U.S. exporters to better position their products. These are shown below:
Focus on health and wellness
Mexico shows rapid growth in nutritional supplements. Demand is increasing for plant-based, low-sodium, low-sugar, fiber and probiotic foods. Although price remains important, many young consumers are willing to pay more for products with health benefits.
Convenience and ready-to-eat products
Frozen meals and meal kits are gaining popularity among dual-income households and urban lifestyles. Companies innovate to offer more convenient solutions.
Responsible consumption and environmental awareness
Young adults are looking for fresh food with clean ingredients and eco-friendly packaging. Environmental impact is a key factor in purchasing decisions.
Premiumization and recognized brands
Higher income consumers pay more for quality. They prefer well-known brands and specialty products, such as meats, dairy, snacks and pet food.
Spending on pets
70% of households have at least one pet. Demand for pet food and care products is growing, with U.S. exporters standing out for their quality.
Digital interaction and e-commerce
Social networks and online stores facilitate the promotion and sale of U.S. products in the Mexican market.