PepsiCo’s revenue in Mexico fell at a year-on-year rate of 2.5% in 2025, to $6.947 billion.
In fiscal year 2025 (ended December 27), PepsiCo’s consolidated net revenue amounted to $93.925 billion.
PepsiCo operates primarily in two segments: food, led by snacks and snacks, and non-alcoholic beverages. Both divisions account for most of its revenue and are organized by region, such as North America, Latin America, Europe, and Asia.
PepsiCo’s revenue in Mexico
PepsiCo maintains a leading portfolio with iconic beverage brands such as Pepsi, Gatorade, Mountain Dew, Aquafina, and 7UP. In food, Lay’s, Doritos, Cheetos, Ruffles, Tostitos, and Quaker stand out, in addition to newer brands such as Siete, Sabra, and Poppi.
In Mexico, PepsiCo’s revenues were affected by currency and operational factors. During 2025, the depreciation of the peso against the dollar had a negative nominal impact. In addition, volume fell in food, although this was partially offset by other Latin American markets.
Sugary drinks
Various fiscal measures apply taxes to beverages with added sugar through single, graduated, or fixed rates. In Mexico, as of January 1, 2026, the tax increased from 1.64 to 3.08 pesos per liter, applicable to all sugary beverages.
Sugar impacts PepsiCo’s prices in two main ways. On the one hand, there is the cost of raw materials, which is subject to high volatility due to supply, demand, inflation, and weather conditions. On the other hand, there is the application of regulatory taxes in different markets.
In this context, several jurisdictions where PepsiCo operates have implemented or are evaluating specific taxes on the manufacture or sale of beverages with caloric sweeteners. These tax burdens directly influence the cost structure and final prices.
PepsiCo competes primarily with The Coca-Cola Company in beverages and with companies such as Mondelez, Nestlé, and Kellogg’s in food. Competition focuses on prices, brands, innovation, distribution, and adaptation to regulations, with constant pressure on costs and market share.
Launched in 2019, PepsiCo extended its 2024 productivity plan to 2030 to take advantage of new opportunities. The company anticipates pre-tax charges of $6.15 billion, primarily in cash, of which $3.6 billion had already been incurred as of December 2025.
At the same time, PepsiCo is driving an operational transformation based on innovation and digitalization. Since 2025, it has been implementing global capability centers, artificial intelligence, and shared service models with the aim of centralizing processes, improving efficiency, and strengthening its business model.