The Mexican Institute of Industrial Property (IMPI) has recognized Alpura as a Famous Brand.
This distinction certifies that the Alpura brand has achieved a high level of recognition and prestige among the majority of Mexican consumers, and reinforces the strategic value of the brand as an intangible asset.
The declaration also grants Alpura cross-cutting legal protection across all classes of products and services, increases the brand’s commercial value in the market, and facilitates its international expansion.
With more than 1.3 billion liters of milk produced annually and a presence in more than 100,000 points of sale throughout Mexico
Alpura as a Famous Brand
“Being a famous brand reinforces our prestige and distinguishes us as a benchmark and leader in the market, backed by the trust that millions of Mexicans place in Alpura every day,” said Armando Torres, Alpura’s legal director, in a press release.
The declaration was delivered by Santiago Nieto Castillo, director general of IMPI. Nieto Castillo highlighted Alpura’s positioning. He underscored its distinctiveness. He also highlighted the trust that the brand has built throughout its history among consumers in the country.
Company profile
Alpura is one of the leading companies in the national dairy sector. The milk comes from more than 100 Mexican ranches, which together have a dairy herd of 150,000 cows.
The company recently received the National Agri-Food Award and the Made in Mexico distinction.
Alpura Grupo Alpura is a 100% Mexican company with 53 years of experience in the market. It produces and markets milk, dairy products, and nutritional beverages. Its commitment has been to offer quality to Mexican consumers.
The company operates three processing plants in Cuautitlán Izcalli, State of Mexico; Delicias, Chihuahua; and San Luis Potosí. In addition, it generates more than 11,000 jobs throughout the country.
Alpura has been recognized for the excellence of its processes and products. It has obtained international awards and certifications such as the National Agri-Food Award, the Mexico Supreme Quality Seal, and safety and social responsibility distinctions. Its portfolio includes more than 100 products.