The most significant consumer trend predicted in Mexico is the expansion of flavored cheeses, according to a report by the United States Department of Agriculture (USDA).

The USDA projects that innovation will transcend traditional flavors and focus on more innovative profiles in the Mexican market.

Flavored cheeses

In Mexico, flavored cheeses are gaining ground due to urban and tourist demand. They incorporate herbs, chilies, and spices. In addition, they cater to restaurants and consumers seeking variety, differentiation, and culinary experiences, driving innovation and added value in the industry.

According to USDA forecasts, the growth of flavored cheeses and the emergence of hybrid products that fuse traditional Mexican flavors (such as chili, oregano, and black garlic) with international cheese formats will constitute the fastest-growing segment in specialty cheeses.

The USDA forecasts that cheese consumption in Mexico will rise to 696,000 metric tons, a 3% increase, and expects the market to continue expanding, driven by urbanization, greater purchasing power, and changing diets.

In Mexico, large cheese companies lead industrial production, while artisanal and small-scale production remains relevant at the regional level. Both segments coexist: one supplies the mass market and the other preserves traditions, local identity, and specialized consumer niches.

In Mexico, industrial production is led by Grupo Lala, Sigma Alimentos, and Alpura. At the same time, artisanal companies such as Quesos Navarro, producers of Cotija cheese, and makers of Bola de Ocosingo cheese, focused on regional scale and tradition, stand out.

International trade

Mexico will reach a record 210,000 tons of cheese imports in 2026, a year-on-year increase of 7.7%, according to USDA projections. The growth reflects economic recovery, the tourism boom, and strengthening consumer demand.

In contrast, cheese imports in 2025 are estimated at 195,000 metric tons, a 2% drop. This decline is due to increased domestic production, driven by strong domestic demand in the food sector.

This demand encourages local processors to invest in modernizing their plants. However, they consider it more viable to import low-cost dairy inputs, such as skim milk powder, for use in domestic production.