Colgate-Palmolive drops its share of toothpaste
Colgate-Palmolive Company reported that it reduced its share of the global toothpaste market in 2020.
The company’s share of the global toothpaste market was 39.8% for 2020, this is 0.7 share points less than in 2019.
Worldwide, the company is the leader in the commercialization of this product.
In contrast, Colgate-Palmolive achieved a global manual toothbrush market share of 31.1% last year, which was a 0.2-point share increase over 2019.
In particular, toothpaste market shares for 2020 increased in North America and Latin America, were stable in Europe, and decreased in Asia Pacific and Africa/Eurasia compared to 2019.
Meanwhile, in the manual toothbrush category, the market shares for 2020 increased in North America, Latin America, Europe and Africa/Eurasia and contracted in Asia Pacific.
The company operates in two product segments: Oral, Personal and Home Care; and Pet Nutrition.
Toothpaste
Through the end of 2020, Colgate-Palmolive remained the world leading oral care leader in the toothpaste and manual toothbrush categories based on market share data.
The company sells its toothpastes under brands such as Colgate, Darlie, elmex, hello, meridol, Sorriso, and Tom’s of Maine, its toothbrushes under brands such as Colgate, Darlie, elmex, and meridol, and its mouthwashes under brands such as Colgate, elmex, and meridol.
Its oral care business also includes pharmaceuticals for dentists and other oral health professionals.
In addition, the company is a leader in many product categories in the Personal Care market with global leadership in liquid hand soap, based on market share data, which it sells under brands such as Palmolive, Protex and Softsoap.
The company’s personal care products include Irish Spring, Palmolive and Protex bar soaps, Irish Spring, Palmolive, Sanex and Softsoap shower gels, Lady Speed Stick, Sanex, Speed Stick and Tom’s of Maine deodorants and antiperspirants, EltaMD, Filorga and PCA Skin Health Products and Palmolive Shampoos and Conditioners.
Other products
Colgate-Palmolive manufactures and markets a wide range of products for the home care market, including Ajax, Axion and Palmolive dishwashing liquids and Ajax, Fabuloso and Murphy household cleaners.
The company is a leader in the fabric conditioner market with leading brands such as Suavitel in Latin America, Soupline in Europe and Cuddly in the South Pacific, based on market share data.
The company’s worldwide net sales were $ 16,471 million in 2020, which is 5.0% more than in 2019, as volume growth of 5.5% and net sales price increases of 3.0% were partially offset by a negative exchange rate of 3.5 percent.
Colgate-Palmolive, Market Share, Toothpastes, Toothbrushes, Manuals, Oral, Personal, Home Care, Nutrition, Pets, Colgate, Darlie, elmex, hello, meridol, Sorriso, Tom’s of Maine, Palmolive, Protex, Softsoap , bar soaps, Irish Spring, Protex, sales
