Coca-Cola FEMSA gains market share in the Coca-Cola system
Coca-Cola FEMSA produced and sold approximately 11.5% of the Coca-Cola system’s volume worldwide in 2022, up from its 11% coverage in 2021.
Overall, the company is the beverage market leader in most of the countries where it operates, being the world’s largest franchised bottler of Coca-Cola-branded products by sales volume.
Sales volume of Coca-Cola FEMSA
Previously, its market share was 11.1% in 2019 and 11.3% in 2020.
The company’s competitors are primarily local Pepsi bottlers and other bottlers and distributors of local beverage brands.
Coca-Cola FEMSA also faces competition from producers of low-priced beverages, commonly known as “B brands.
Several of its competitors in Central America, Brazil, Argentina and Colombia offer beer in addition to soft drinks, non-carbonated beverages and water, which may enable them to achieve distribution efficiencies that other competitors that do not offer an integrated portfolio may not.
While competitive conditions are different in each of Coca-Cola FEMSA’s territories, the company competes primarily in terms of price, packaging, effective promotional activities, access to retail outlets and sufficient shelf space, customer service, product innovation and product alternatives, and the ability to identify and satisfy consumers.
According to its own strategy, the company competes by seeking to offer attractively priced products in the different segments of its markets and by building on the value of its brands.
Coca-Cola FEMSA believes that the introduction of new products and new presentations has been an important competitive advantage that allows it to increase demand for its products, provide different options to consumers and increase new consumption opportunities.
Coca-Cola FEMSA operates in the territories of the following countries:
- Mexico: a substantial portion of central Mexico, the southeast and northeast of Mexico.
- Costa Rica.
- Colombia: most of the country.
- Brazil: an important part of the states of São Paulo and Minas Gerais, the states of Paraná, Santa Catarina, Mato Grosso do Sul and Rio Grande do Sul and part of the states of Rio de Janeiro and Goiás.
- Argentina: Buenos Aires and surroundings.
- Venezuela: through our investment in Coca-Cola FEMSA de Venezuela, S.A., or KOF Venezuela.