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Alsea: Wow+ loyalty program achieves 1 million users

Alsea reported that its Wow+ loyalty program added more than 69,000 new users during the second quarter of 2022, in addition to reaching the milestone of surpassing 1 million active users.

The company is a leading operator of fast food, coffee shops, casual dining and family restaurant establishments in Latin America and Europe.

Alsea’s Wow+ program includes Domino’s Pizza, El Portón, The Cheesecake Factory, Vips, Wings, Burger King, California Pizza Kitchen, Chili’s, Italianni’s, P.F. Chang’s and Starbucks.

Resultados financieros de Alsea

Even though in-restaurant consumption has increased, the trend in sales through home delivery and take-out counter sales continues to be positive, allowing Alsea to take advantage of the competitive advantage of having established delivery strategies such as «Wow+», Domino’s Online Ordering and agreements with the main aggregator platforms, giving continuity to sales through this channel.

Thus, this channel achieved an increase of 18.1% compared to the second quarter of 2021, reaching a share of 18.4% of sales in the second quarter of 2022, with more than 6.6 million orders in the quarter and an amount of more than Ps. 1.53 billion.


These customer strategies are focused on making each service an unparalleled experience in terms of product, service and image.

According to the company, innovation in products such as Domino’s Pizza, the launch of new sales formats such as Burger King ice cream kiosks, or loyalty and reward programs, as well as Starbucks drive-thru formats and the WOW+ multi-brand digital loyalty platform are some of the strategies that Alsea has implemented to foster loyalty on the part of its customers.

Alsea believes it is the largest restaurant operator in Latin America and Europe, and a leading regional brand player globally within the fast food, coffee shops, casual dining and family restaurant segments.

The company has a broad and diversified portfolio with brands such as Domino’s Pizza, Starbucks, Burger King, Chili’s Grill & Bar, P.F. Chang’s, Italianni’s, The Cheesecake Factory, Vips, Vips Smart, El Portón, Foster’s Hollywood, Archie’s, Ginos, TGI Fridays, Corazón de Barro, Foster’s Hollywood Street and Ole Mole.

As of December 31, 2021, the company operated 4,262 units in Mexico, Spain, Argentina, Colombia, Chile, Uruguay, France, Portugal, Belgium, Holland and Luxembourg.


Redacción Opportimes

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