As part of the manufacturing reshoring process, GE Appliances highlighted its $3 billion investment in the United States.
GE Appliances, headquartered in Louisville, Kentucky, is a leading U.S. manufacturer of home appliances. The company employs nearly 16,000 people and continues to invest in innovation and production.
Manufacturing Reshoring
In August 2025, GE Appliances, a Haier company, announced more than $3 billion in new manufacturing investments in the United States over a five-year period.
At its manufacturing plants and technology centers, the company is modernizing operations, expanding capacity, and shifting additional production to the United States.
Once this plan is complete, GE Appliances will have invested $6.5 billion in its U.S. manufacturing facilities and national distribution network since 2016.
According to GE Appliances, these investments directly support the Trump administration’s goals of bringing manufacturing back to the U.S., strengthening domestic supply chains, and creating high-quality American jobs.
Application Park features more than 80 advanced development labs, including a virtual reality lab, a 3D printing and rapid prototyping center, several 3D metrology labs, acoustic labs, water labs, electronics labs, and more.
The rapid reorientation of U.S. imports played a key role. Purchases shifted from countries with high tariffs to markets with lower tariffs.
China vs. ASEAN
The case of Asia illustrates this dynamic well. On the one hand, China’s share of U.S. imports fell dramatically. On the other hand, the share of ASEAN countries skyrocketed during the same period.
However, there is an even more decisive factor in the resilience of global trade: the rise of artificial intelligence.
At the same time, according to the National Bank of Canada (NBC), global demand for components such as microprocessors is growing at a rapid pace. As a result, leading economies in the manufacturing of this technology—including Taiwan and South Korea—are experiencing a veritable boom in their merchandise exports.