In addition to the expansion of its physical stores, OXXO’s growing databases have driven the rise of its digital system.
Spin by OXXO is a digital account backed by OXXO that allows users to save money, receive payments, transfer funds, pay for services, and make purchases with a card. It does not require a traditional bank account or complex paperwork.
Spin by OXXO operates through a mobile app where users deposit cash at stores, receive transfers or payments, and manage their balance. It is geared toward everyday transactions; however, it has limitations compared to international services like PayPal.
OXXO Datasets
As of the end of 2025, Spin by OXXO had 10.5 million active users, representing 22.0% growth compared to the end of 2024.
In turn, Spin Premia is an OXXO loyalty program integrated into its financial app. This program allows users to earn points for purchases and redeem them as credit toward products or services. It operates as a rewards system similar to cashback within its commercial network.
Spin Premia had 28.1 million active users in the loyalty program, representing 13.8% growth compared to the end of 2024.
Digital Momentum
In 2025, Spin Premia had an average transaction value of 49.3% during the quarter. This was an improvement compared to the average transaction value of 40.7% in 2024.
The “average spend” refers to the percentage of transactions in which Spin Premia was used as a payment or redemption method. It is out of the total number of transactions.
With these two services, FEMSA has expanded its consumer-related database in Mexico. In this way, the company is strengthening its understanding of its customers’ financial data and consumption habits.
Spin by OXXO has maintained steady growth: 3.9 million active users in 2022, 6.9 million in 2023, 8.6 million in 2024, and 10.5 million in 2025.
This reflects OXXO’s technological evolution, as its stores sell high-turnover items such as beverages, snacks, and cigarettes.
In 2025, FEMSA reported consolidated revenue of 840.954 billion pesos, a 7.6% increase over the previous year. However, net income decreased by 17.9%, closing at 33.053 billion pesos.