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OXXO store growth: doubling in 10 years.

5 agosto, 2025
English
Crescimento das lojas OXXO: dobrando em 10 anos
Photo: FEMSA.

OXXO store growth went from 12,853 units in 2014 to 24,462 units in 2024, a growth of 90.3 percent.

Operating almost 24 hours every day, OXXO stores stand out for their wide availability. They offer basic products, food and financial services. In addition, their rapid expansion model has consolidated their presence in multiple cities in Mexico and Latin America.

OXXO store growth

The Proximity Americas Division controls the largest network of small-format stores in Latin America, measured by number of units. This is confirmed by public documents and data from FEMSA‘s competitors. 

As of December 31, 2024, FEMSA operated 23,206 OXXO stores in Mexico. It also had 569 in Colombia, 235 in Chile, 203 in Peru and 249 in the United States. In addition, it maintains operations in Europe under the same brand name.

The trend in the number of OXXO stores globally is shown below:

  • 2014: 12,853.
  • 2015: 14,061.
  • 2016: 15,225.
  • 2017. 16,577.
  • 2018: 17,999.
  • 2019: 19,330.
  • 2020: 19,566.
  • 2021: 20,431.
  • 2022: 21,458.
  • 2023: 22,866.
  • 2024: 24,462.

Investments

During the second quarter of 2025, OXXO added 334 new stores in Mexico, the United States and Latin America. 

In total, the division added 1,500 net units in one year, including 249 stores acquired from Delek in the United States. As of June 30, Proximity Americas operated 25,180 stores. 

Despite the challenging environment in Mexico, OXXO Latin America stood out with 12% comparable sales growth, excluding foreign exchange. 

FEMSA reported capital expenditures of Ps. 9.203 billion, equivalent to 4.4% of its sales, a 13.8% year-over-year decline. This was due to a pause in its expansion in Chile, Peru and Salud Mexico. However, it is partially offset by a stable investment in Coca-Cola FEMSA, focused on production and distribution.

In the second quarter of 2025, OXXO Brazil’s revenues increased 33.8% versus the same period of the previous year. This growth reflects the solid expansion of its value proposition in the country. Comparable store sales increased 12.8%. In addition, 78 new stores were added in the last 12 months.

 

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